Creative indoor banner are one of the basic elements of advertising. Banners are used to display a product or service. They are lightweight and vary in size. Banners are easy to assemble and transport. Banners can help people locate where your business is.
If you are interested in creating a banner for your company, contact Boxmark.
What is the best material for an indoor banner?
It is important to use a material that is not too heavy or thick.
The lighter the material, the better it will unfold and the easier it will be to pack. If you are going to transport your banner to events, take into account the durability and strength of the material.
Some of the best materials are:
How do you create a banner?
When it comes to designing and printing an indoor banner for your business, there are a lot of things you need to consider.
There are some aspects that many designers tend to neglect when creating a banner. Avoid common mistakes in order to make an appealing banner.
Like many other printed marketing materials, banners have to be legible. They must be visible from a distance. Therefore, there are certain design elements should be emphasized.
1.Consider the Banner Placement
Consider the intended environment of your banner. The color scheme of your design should highly contrast its placement.
If you will place a banner on an orange brick wall, you want to make sure that the background is not a similar color. Not taking into account where the banner will be placed is a common design error that occurs.
2 – Combine Bright and Contrasting Colors
Use two bright and contrasting colors to create an eye-catching banner. Try to include a hue from your brand’s color scheme.
3 – Use Large Text
Ensure that content on your banner is written in large and legible font. Otherwise, it is unlikely that your banner will be decipherable to anyone more than a few meters away.
4 – Choose a Legible Typeface
It’s not just the size of the text that matters. You also have to think about the typeface you use along with the weight of that font.
There are a lot of different fonts available for large signage. It may be tempting to choose an extravagant one. However, you should always take legibility into account. Keep in mind that bold sans serif fonts will be easier to read than serif fonts. This doesn’t mean that all serif typefaces are illegible. For example, Times New Roman is a serif typeface that can be easy to read from a distance.
5 – Create a Simple and Concise Message
Keep the message on your banner as simple as possible. Graphics should communicate the message instantly.
Potential customers cannot read paragraphs of text while they are walking or driving. Thus, it is important to only place necessary information. Communicate a message in the simplest way you can.
6 – Include Appropriate Information
Decide what you want to achieve with your banner in order to know what information to include.
Are you looking to increase brand awareness? Are you trying to inform viewers about a particular product or service? Is there a specific action you want them to take?
Usually banners inform viewers about special offers, sales, or events.
When you are designing a banner, only include information that will likely deliver results. For example, don’t include the address of the business if it is not needed at all. Avoid overcrowding information on the banner.
7 – Use a Call to Action
A call to action should always be included as well. Ask the viewer to perform a particular course of action. It could be something as simple as visiting your website or having them call your business. A call to action can maximize the return of the banner investment.
8 – Incorporate High-Quality Graphics
Most banners are created to attract the attention of passersby. High-quality graphics help draw attention to your banner. They reinforce the message and/or communicate emotion without the need to place more text.
Less is more. If you use too many images, the design will look messy and unprofessional.
9 – Use hierarchies within the design
Hierarchy ensures that the most important information is prominent in the design. Capture people’s attention with your most important point. Use text size, color, and font-weight to attract more attention to certain aspects of your banner design.
10 – Application of Branding Colors
You must also take into account your brand throughout the entire design process.
The fact that a particular color may be the brightest doesn’t mean that you should use it in your design. By using the same colors in all your business designs, you strengthen your brand.
Pricing of Banners
To determine the printing price of an indoor banner, it is important to consider the size. Prices might differ if it will be printed in a single color or more than two colors. The type of material used for the banner will also impact the cost.
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