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Periscope's VIP program rewards broadcasters with a badge of acknowledgements and perks. Please visit Marketing Land for the full article. [...]

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. [...]

Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy's explosive growth and what marketers stand to gain fr [...]

Ever heard of 'The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?' Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take actio [...]

Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Please visit Marketing Land for the full article. [...]

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: With brains like Einstein’s, who needs marketers? S [...]

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