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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. [...]

New solution allows marketers to quickly select a goal and a reaction in order to encourage, for instance, a visitor to fill out a form. Please visit Marketing Land for the full article. [...]

In buying Instapaper, Pinterest gets technology to replant publishers' content within its walled garden and more data on what content people like to consume. Please visit Marketing Land for the f [...]

Columnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obt [...]

Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. Please visit Marketing Land for the full article. [...]

Google says "responsible interstitials" can remain; some may see the move as part of a "war on apps." Please visit Marketing Land for the full article. [...]

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