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New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Please visit Marketing Land for the full article. [...]

Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers. Please visit Marketing Land for the full article. [...]

From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content [...]

Charting digital's efforts to bring bigger brand budgets online. Please visit Marketing Land for the full article. [...]

Under the federal Video Privacy Protection Act, only parties that disclose protected information can be sued, not those that received the information. Please visit Marketing Land for the full article. [...]

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Yelp announces expanding “Yelp Knowledge” social an [...]

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